Buzz Marketing for Technology

FEBRUARY 27, 2009

Tags: Personal Branding Social Networking Blogging Buzz Marketing.

ROI 100

ROI Case Study Consultant Campaign 100

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Bare Feet Studios

JANUARY 4, 2010

Here is what all was created: A new identity , perfectly suited for use on numerous social networks, and including a new web address, “hanabuild&# which is easier and shorter than their full Hawaiian name and is being used for digital branding. Ike: social media campaign by @smchi. A Twitter account: @hanabuild.

Social Media 47

Social Media Flickr Upcoming Transportation 47

Bare Feet Studios

OCTOBER 4, 2008

Shauna Nicholson October 4, 2008 at 4:08 pm It’s great that you did the background on this: It’s a true acclaim to the very social media tools we’re talking about to begin with! Companies hire my company (me) to set up social media strategy, launch, and maintain their campaigns. It was a great topic for me.

How To 40

How To Upcoming Conference Case Study 40

Techipedia: Tamar Weinberg

JULY 15, 2009

There are two things that act as an extension to social media: #1: great customer service, especially since everything is now public, and #2: great content, so that you can do something that is clearly remarkable that people would want to talk about. Great content, #2, works across the board for social media. How do you do #1?

Communities 170

Communities Marketing MySpace Yahoo 170

Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. As it is, there are too many “last century&# flags on this campaign, so instead, I am using it as a learning opportunity.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. Exactly right.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I’m trying to understand how such a great campaign could have a foundation that is so unstable.

Social Media 120

Social Media Content Analysis Sports 120

ProBlogger

JULY 21, 2011

When I first started blogging about my three legged dog Jerry back in 2006, never in my wildest dreams did I think helping those facing amputation for their dogs would be my full time job five years later. And we were doing our best to monetize the site with your typical affiliate programs, text link ads and PPC campaigns.

Sites 42

Sites Communities Forums Handbook 42

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Track your campaign like a case study. Report positive and negative outcomes of the campaign.

Conference 196

Conference Social Media SEO Marketing 196

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2006. Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. I say it’s “social media for everyone.&#

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Strategery

AUGUST 30, 2011

It’s not difficult to find examples of sports teams using social media. There are plenty of case studies of sports leagues and teams using social media for marketing purposes - where are the examples of using social media to improve league and team collaboration?

Compete 102

Compete Sports Collaboration Loyalty 102

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Viper Chill

FEBRUARY 10, 2014

Not actual crack, of course, but crack in the form of content that they just have to share with their friends on the world’s most popular social network. Sold a traffic reselling business in 2006 for $120,000. Step 4: Set-Up A Facebook Ad Campaign. He has been being and selling websites since 2000.

How To 93

How To Adsense Sites Reddit 93

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread. It gave rise to an entirely new breed of speaker.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review): Want an amazing article on ROI of social media?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Towards a More Social Organization : Chris Heuer says that we’re becoming more social, so start realizing the importance of this trend and evolve accordingly. How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

Before long, social networks became hugely successful, and savvy marketers realized that they could create accounts on these networks to promote themselves. It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. © 2006-2010 Tamar Weinberg.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey. But when they do, they need to know that you have a proven track record of doing this on a regular basis and case studies to back that up.

SEO 178

SEO Social Media Marketing Digg 178