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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 46 per cent, are on LinkedIn. But, Twitter is alive and well in Canada. This is changing.

Marketing 199
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

LinkedIn 279
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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. You could upload it directly to Facebook , create a TikTok , post it to LinkedIn , Tweet it , or make it into an Instagram Story.

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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

Twitter 167
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Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard

The Realtime Report

Twitter: over 218 million monthly active users. via Twitter. LinkedIn: 259 million active users. via LinkedIn. Founded in 2005, Reddit has played an interesting role in internet culture, but has yet to achieve profitability. over 1 billion monthly unique users. via YouTube. via TechCrunch. via The Next Web.

Reddit 149