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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries.

YouTube 111
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199
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Looking for a Beneficial Summer Internship? Google It.

The Social Media Incubator

Google is offering the “ Summer of Code 2012 ,” which is an internship for students who are willing to work on open-source projects. Unlike many interns who are working for experience without monetary compensation, Google has made their program a paid internship. What do you think about Google offering internships to students?

Google 100
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Looking for a Beneficial Summer Internship? Google It.

The Social Media Incubator

Google is offering the “ Summer of Code 2012 ,” which is an internship for students who are willing to work on open-source projects. Unlike many interns who are working for experience without monetary compensation, Google has made their program a paid internship. What do you think about Google offering internships to students?

Google 100
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. They’re required by Google Analytics.). For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. You can create UTMs using the Google UTM generator, then paste the links into your social media posts. Source: Google Analytics.