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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. All the Nesamani related posts yesterday were a lesson in piggyback marketing. #Nesamani and #Pray_for_Neasamani were trending both in India and worldwide. Everyone was left scratching their heads, wondering just what was going on.

Meme 103
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Using social media across cultures

Janet Fouts

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. If you’re doing business internationally, the same rules apply for social media as they do for all other marketing – always localize!

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Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

Well, if you’re going to be in the Dallas, Texas area this month (on May 13, 2009), then you might want to check out the online reputation management seminar being held by the Dallas Search Engine Marketing Association, the local search engine marketing association that I founded a few years ago. As President of the Dallas/Ft.

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WebVisible Contest to Award Free Local Online Advertising to Small Businesses

Bill Hartzer

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. WebVisible is based in Irvine, California. Post this on Diigo.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> 2001. > > June 2001. > 6, June 2001. Competitive Intelligence, Market Research, Scientific Method)? · How will you market and brand information literacy? · Annual Campaign. General Industry FAQs. Industry Events Calendar. Home > Publications & Products. >

Library 100
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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

First (Real) Stop: Friendster In 2001, I took the plunge into Friendster , and as an early adopter, I befriended just about anyone I had some sort of association with and reciprocated every friend request. To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person.

MySpace 114
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Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. What does social media marketing mean to you? -