Praying and piggybacking: Who is Nesamani and why are brands talking about him?
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MAY 31, 2019
Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. All the Nesamani related posts yesterday were a lesson in piggyback marketing. #Nesamani and #Pray_for_Neasamani were trending both in India and worldwide. Everyone was left scratching their heads, wondering just what was going on.
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