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10 Tips For Creating Branded Social Graphics

Social Media Strategies Summit

And this is with good reason, as Dr John Medina mentions in his book Brain Rules : “If the information is presented orally, people remember about 10 percent, tested 72 hours after exposure. For instance, internal data from Twitter/X shows that posts containing videos generate 10X the engagement of non-video posts.

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10 Tips for Success with B2B Marketing on Twitter

Oktopost

Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Yes, Twitter is no longer the platform solely for 280-character anecdotes or quick news snippets. Why Should You Use Twitter for B2B Marketing? Quick Links.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. Understand the role each platform plays in your path to conversion. Define the types of content that work best on each platform. What videos they watch.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

We like to have other people from departments share their success stories, different trends that they’ve tried, or different platforms that they’re finding success on — and how they’re doing that.”. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges.

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How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

To help you out, Mike Mueller — Digital Media Specialist at the US Department of Energy’s Office of Nuclear Energy — shared the best practices he learned from launching the agency’s Facebook, Twitter, and LinkedIn accounts at our Social Media Strategies Summit for Government. Your analytics platform will be your best friend at this stage.

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Best Time to Post on Social Media in 2023 [ALL NETWORKS]

Hootsuite

The Hootsuite team analyzed thousands of social media posts on TikTok, Facebook, Instagram, Twitter, and LinkedIn to see if certain days and times universally get more engagement than others. The best time to post on Facebook is 10:00 AM PST on Mondays. The best time to post on Twitter is 9:00 AM PST on Fridays.

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8 Ways to Maximize Your Content Marketing’s Engagement Potential

Social Media Strategies Summit

Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021. Content marketing is one of the best ways to set your business up for growth.