Direct Marketing Observations
JUNE 28, 2011
You must remember this. A kiss is just a kiss, a sigh is just a sigh. The fundamental things apply. As time goes by. A handshake is nothing but a handshake. It can be about meeting for the first time, it can about seeing someone again, and it can mean that we are in agreement. At the end of the day, it’s what’s “behind&# the action that defines the action.
Direct Marketing Observations
JUNE 2, 2011
I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. Which gave me pause to think. What happens when you have so many options to do something or buy something or say something or share something in social? Is there a tipping point looming here where eventually everyone tires of being so social?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Direct Marketing Observations
AUGUST 31, 2011
I live in Florida and hard times are visible everywhere. I’ve seen businesses open with promise and flair only to close within a year with nary a sound and barely an announcement. This extends to the houses in my neighborhood, the families that occupied them, and the jobs that the people who lived in them once had. All Gone. Empty. It sucks. I know some of these families.
Direct Marketing Observations
DECEMBER 19, 2011
As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did.
Direct Marketing Observations
FEBRUARY 1, 2011
I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Specifically the Twitter and Facebook icons. Just because we see them, doesn’t mean that those companies are “social&# , that they are engaged, fully engaged or partly engaged. We can easily call it social media lip service, but when I checked the Twitter presence of some of the top 100 global brands according the Businessweek -engagement was little or none, and in a lot
Direct Marketing Observations
JANUARY 18, 2011
I like differing opinions, thoughts and comments. I think it’s good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. Then sometimes it resembles a quid pro quo type of environment. I’ll promote your stuff you promote mine. The thinking is well illustrated by David Armano with his depiction of influencer ripples.
Direct Marketing Observations
OCTOBER 13, 2011
We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. There’s a problem though. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Actually, things already are ugly. Specifically, the dearth of original compelling content in the digital space has caused us to consume subpar content wrapped around good SEO.
Expert insights. Personalized for you.
258 
Let's personalize your content