New Report Highlights Key Social Media Marketing Trends of Note for 2024
Social Media Today
NOVEMBER 14, 2023
Some key notes on key trends from the team at Hootsuite.
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Social Media Today
NOVEMBER 14, 2023
Some key notes on key trends from the team at Hootsuite.
Ignite Social Media
NOVEMBER 27, 2023
Social media moves fast. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Will joining this conversation help us achieve our current social media goals ?
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Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.
The Realtime Report
NOVEMBER 2, 2023
Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Audiense
NOVEMBER 21, 2023
Marketing departments across all industries have caught on to a crucial insight — social media use creates a vast reservoir of vital data on consumer behavior. Last year, the average person spent over 151 minutes on social media daily — your target audience included.
Convince & Convert
NOVEMBER 30, 2023
Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.
Social Media Strategies Summit
NOVEMBER 2, 2023
For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.
Bill Hartzer
NOVEMBER 17, 2023
In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. ” The study didn’t stop there.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Sprout Social
NOVEMBER 30, 2023
Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.
Hootsuite
NOVEMBER 7, 2023
Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening? First things first, though.
Oktopost
NOVEMBER 16, 2023
In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.
Sprout Social
NOVEMBER 21, 2023
What are they posting on social media? What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. There might be a new automation software slashing marketing costs in half.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
NOVEMBER 15, 2023
I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. It’s safe to guess the supervisors and leadership also didn’t grow up with social media, and many of them are not avid users.
Ignite Social Media
NOVEMBER 13, 2023
In today’s digital world, your social media strategy lives and dies by captivating visual content. We’re sharing four stellar examples (and a bonus) any brand can learn from to spark your social content creation. Leverage Reviews for Powerful Social Proof Positive customer reviews are marketing gold.
Sprout Social
NOVEMBER 12, 2023
Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.
Sprout Social
NOVEMBER 29, 2023
Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Automating likes and comments is a recipe for a potential social media crisis.
Oktopost
NOVEMBER 14, 2023
Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. Love going Behind the Post? Catch all of the episodes here!
Keyhole.co
NOVEMBER 17, 2023
Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Let’s plunge into Adidas’s social media strategy. Correspondingly, they have a massive online following across their various social media accounts. million Facebook: 40.95
Ignite Social Media
NOVEMBER 6, 2023
Influencer marketing continues to be an essential part of most social media strategies. From stop-motion to animated illustrations, short videos grab attention in an increasingly noisy social media landscape. Pay attention to trends on leading social platforms and focus on what makes short videos so shareable.
Convince & Convert
NOVEMBER 16, 2023
In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter?
Sprout Social
NOVEMBER 27, 2023
Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that.
Keyhole.co
NOVEMBER 21, 2023
And their slightly regal but warm approach extends to their online presence and marketing. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Here are some key ways in which Apple’s social media strategy works. million Facebook: 14 million Twitter: 9.6
Buffer Social
NOVEMBER 13, 2023
BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers. But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning!
Keyhole.co
NOVEMBER 27, 2023
They excel at identifying trends and specifically curating products for different markets and regions. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. Predictably, Samsung has multiple country-specific and industry-specific social media accounts with tons of followers.
Writtent Blog
NOVEMBER 24, 2023
For example: HubSpot is one of the fastest growing internet marketing software companies in the U.S., So they use their tagline, “Inbound Internet Marketing Blog,” followed by a list of common blog post topics, to tell you what the blog is all about. It’s one of the most crucial aspects of how to start a blog successfully.
Sprout Social
NOVEMBER 2, 2023
They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas.
Oktopost
NOVEMBER 9, 2023
Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?
Sociallyin Insider Blog
NOVEMBER 13, 2023
Instagram Influencer Marketing is the shiny new toy in every brand's digital candy store. Gone are the days when drab old billboards and yawn-worthy commercials ruled the marketing roost.
Sprout Social
NOVEMBER 8, 2023
Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions.
Writtent Blog
NOVEMBER 17, 2023
If you’re sold on the idea of content marketing, you need several different types of content and a lot of it to build your reputation and attract traffic to your website. Internet marketers create case study blogs and websites all the time to see what they can learn about search engines, social media, and more.
Keyhole.co
NOVEMBER 19, 2023
Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too.
Keyhole.co
NOVEMBER 17, 2023
All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. How did the company do this?
Oktopost
NOVEMBER 6, 2023
We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales.
Oktopost
NOVEMBER 30, 2023
Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. As marketers, this is a huge problem.
Keyhole.co
NOVEMBER 8, 2023
By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?
Bill Hartzer
NOVEMBER 20, 2023
In a groundbreaking move set to revolutionize the very fabric of social commerce, Doba, a prominent powerhouse in the realm of American dropshipping, proudly introduces its groundbreaking app, Doba Direct. Doba Direct stands tall with a suite of features that redefine the standards of social commerce.
Keyhole.co
NOVEMBER 16, 2023
Think about that the next time you’re preparing yet another polished marketing campaign to attract potential employees. Employee testimonials are far more valuable than sugar-coated marketing facts. Social media is the first place they check out a company’s reputation. Why are employee testimonials important?
Buffer Social
NOVEMBER 30, 2023
I followed some well-known writers and marketers to keep consuming content related to my industry regularly. For instance, if you're in the marketing industry, your audience persona could include professionals in marketing, advertising, or related fields. 💡 Treat LinkedIn as a social media platform.
Buffer Social
NOVEMBER 1, 2023
But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing. I wasn’t too bothered — until I warmed to the idea of cultivating a professional personal brand in content marketing to level up my career.
Bill Hartzer
NOVEMBER 6, 2023
Of the respondents, it was discovered that a significant 30 percent of teens cited “social media influencers” as their primary source of inspiration, closely followed by “successful businesspeople,” also chosen by 30 percent of participants. Presently, Junior Achievement reaches more than 4.4
Keyhole.co
NOVEMBER 10, 2023
You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned.
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