Be a Social Business: PR Trends in 2011
DECEMBER 27, 2010
For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers. Could this be why some companies have been ambivalent about open, social engagement? Although the book was not written for social media the principles certainly apply: 1.