article thumbnail

Major Social Media Acquisitions: 3 Must-Reads

Firebelly

By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs.

Yammer 183
article thumbnail

Why brands transition from Social Studio to Sprout Social

Sprout Social

What is Salesforce Social Studio? Salesforce Social Studio is a social media management and listening tool that provides basic functionalities for businesses to manage their social media presence. Sprout is a social team favorite for a reason.

Brands 69
article thumbnail

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. billion dollars later, Microsoft is playing in the social enterprise space alongside of salesforce.com and Oracle and others.

Yammer 114