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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

As Director of Social Enterprise Evangelism, Gia is on the front lines of social networking and collaboration. Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

What factors – ideation, production, promotion – are key to realizing a return on your investment? Social media penetration (total share numbers on-site and across syndication channels). Long Term: SEO impact for campaign related keywords as well as across the board. The numbers can suggest value, but often you go with your gut.

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