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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. However, it’s important to recognize that 3 times more people use Facebook from a smart phone every month than use Twitter at all. I love Twitter. corporations?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results). This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics.