Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. You can follow any responses to this entry through the RSS 2.0 Emergence Marketing.

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