Revisiting the Web 2.0 Dictionary - Part I

The Marketing Blog

29 am Revisiting the Web 2.0 Dictionary – Part I Jump to Comments ‘Web 2.0′ ′ and related concepts have been the most heard, most searched and most talked about terms on the web & otherwise. Since the time I first heard about ‘Web 2.0′, Search frequency for Web 2.0 So ‘RSS’ essentially acts as pipeline and it pushes web-content to us in the RSS feed readers.

Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

In a recent survey conducted online among the members of MENG (Marketing Executive Networking Group). One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 In addition, many terms related to Web 2.0 Does this mean the luster of Web 2.0, Social Networking and Social Media is coming to an end in the minds of marketers? Web 2.0

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“Bored at Work� Network – a Web 2.0 Expo presentation by Jonah Peretti

Buzz Marketing for Technology

Who can make something popular on the web? Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. Solution 3 – Multi Seed Marketing – try lots of creative ideas – nobody can predict what will be popular – test to see what is working using real data. Why do some ideas go viral and others don't?

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Changing Trends in Social Media Can Influence Your Business Model (part I)

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. With the emergence of web, more specifically Web 2.0, Your customers will knock at your door only when you have a door that’s distinctly ‘visible’ in the web. Its your web presence and your direct relationship with your customers that can actually gear up your business.

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). For a good example check out these searches for the terms Facebook Marketing and Social Media. Enterprise 2.0

B2B 218

The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. This includes web pages, banners, ads, emails and in some cases video. Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example.

In B2B Marketing: Content is Media

Buzz Marketing for Technology

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. B2B Marketing Content: Lure or Lasso?

B2B 158

When Familiarity Breeds Familiarity

Direct Marketing Observations

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Besides the fact that those that create web content and applications have a tremendous opportunity to deliver to users who have been inundated with a plethora of bad web stuff, great content and deliverables- What it really means is that when building for a Web 3.0 myspace Web 2.0

" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

A W.TEC project, teaching Nigerian women to use Web 2.0 That’s a photo of me from last summer teaching a workshop in Cambodia about Web 2.0. Powered by WordPress | Theme designed by Pragya , Web Development wing of Steve Arun, Small Business marketing specialist About NFS. Mentors. NFS Schedule. Participants. Resources. The Networking for Success Project. tools and other ICTs effectively to develop and advance their work. >.

The Four Semi-Truths of Social Media

Direct Marketing Observations

To him, Twitter is what Twitter is- But the basic tenets of good business like customer service and doing the job right, go further for him than “some web app&# that takes up too much of his precious client time. Social Networks Web 2.0First some quick definitions: The definition of Nebulous according to Dictionary.com is hazy, vague , indistinct, or confused.

Is Voicemail Dead?

Waxing UnLyrical

It’s also blatantly obvious that the more that we grow into Web 2.0 , the more opportunities it affords us to get in contact with people. Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. Media Mike Doman Public Relations Social Media Twitter media relations Voicemail web 2.0Guest post by Mike Doman. It’s a familiar phrase to people of my generation. You have no new voice messages.”.

The Enterprise Conundrum-Adapt, Adopt or Do Nothing?

Direct Marketing Observations

Social media from a channel usage standpoint within their organizations had nothing really to do with marketing activities, recruiting and vetting of candidates in HR, addressing the needs of customers or monitoring the activities of competitors. social media geoff livingston toby bloomberg enterprise b2b social media marketing Fortune 500 Tags: Web 2.0

The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. Content Marketing Customer Engagement Enterprise Web 2.0

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Blogging Communications Crowdsourcing Customer Support Enterprise 2.0 Reputation Monitoring Social Media Social Networking Web 2.0

How to build a WordPress website for your nonprofit

SocialFish

Implementation marketing social media technology web 2.0 You’ve decided that you want to start using WordPress as your nonprofit’s website. You’ve outlined a blog strategy, defined specific goals, decided on topics, and have determined who will publish content. So what are the next steps? Where would you begin if you wanted to start blogging with WordPress today? Building a website is not as hard as some people make it seem.

Tips for Using Facebook Fan Pages

Socialized

based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. On the home page of its regular web site is a link titled Community Hub , which leads to the company’s blog as well as providing links to its Facebook , Twitter and YouTube accounts. You have a Web site, maybe a blog, perhaps a Twitter account and a few other social media vehicles. Web Business Fan Pages

Tips 166

HP’s Printing 2.0 Is Advantage Over Google

Socialized

I was at HP from 2004 to 2007 and one year I was fortunate enough to be a judge at the company’s OneVoice marketing awards. Amongst the brochures, trade show tchotchkes, and web site designs that I was asked to evaluate was a table of hardbound, commercial quality books produced with HP’s on-demand printing technology. As Information Week reports , HP calls its print-on-demand initiative “ Print 2.0.&#. Tags: Web 2.0

Google 108

What’s your Social Media diet?

Buzz Marketing for Technology

Blogging Facebook Social Media Social Networking Twitter Web 2.0I often get asked the question – how do you keep up with it all? And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital life as well. I can say that life was a lot more chaotic before I found Google Reader (hat tip to Robert Scoble who turned me on to Google Reader).

Next Generation Companies

Buzz Marketing for Technology

John Chambers CEO of Cisco's speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what's going to happen in the next 18-24 months. The importance of Market Transitions cannot be understated. Web 2.0 Collaboration is nothing more than a group of people working toward a common goal – that's what Web 2.0

Content IS your Brand

Buzz Marketing for Technology

In Web 1.0 But in today's Web 2.0 I used to hate hearing in the Web 1.0 And this hasn't gone unnoticed – recent B2B Magazine article mentioned the top M&A target is a marketing company strong in integrating custom content and live events! Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what's the first thing you do – Google it.

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Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our Relationship

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our Relationship Sat, Oct 17, 2009 Government 2.0 I really like going to conferences like this and next week’s Web 2.0 Summit in San Francisco because they help me escape the Gov 2.0

How to Delete a Ning Network – Removal is not possible

Laurel Papworth

Social Network Marketing Campaigns: Features Attributes (14). Tags: Online Communities social media social networks web 2.0 As the online community provider Ning moves from freemium to pay-for services (and eventual death, by Christmas, I reckon) they are sending out warning, reminder notices on email. None of those emails tell you how to remove or delete your Ning network: TODAY IS THE LAST DAY. Today is the final day for free Ning Networks.

Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Vlogging with Doug Simon

Buzz Marketing for Technology

I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. As my team knows I have been looking for ways to incorporate video in the marketing mix at BearingPoint not just as a nice to have but as a staple of our interactive go-to-market. Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.

Redefining the Role of the CMO

Buzz Marketing for Technology

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO. Whopper Freakout – that spawned lots of parodies on YouTube – got a lot of hits and generated tons of traffic on the web.

CPA 100

Justifying Social Media to the Big Wigs

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 101 , buy-in , marketing , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 It work like the RSS feed that I have set up for my “Web 2.0″ It work like the RSS feed that I have set up for my “Web 2.0

Web 3.0 infograph

Direct Marketing Observations

Is it because of a lack of marketing? Tags: Web 2.0 No matter how great a social network might be, bells, whistles and what not- It doesn’t happen without people. It lives and dies by what the users do with it. How many great start-ups and applications die on the vine because no one knew about them? technology

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Report shows social companies make more money

The Way of the Web

A new report by McKinsey shows that ‘fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways.’ business better businesses higher profits more money social business social media social technology social tools web 2.0

Using Interactive Media in Email Marketing

Social Email Marketing

Just in case you haven’t heard, there’s a lot you can do with “web 2.0” in your email marketing. Email marketingIt’s not just about text, photos/graphics and links. Today you have a range of possibilities where interactive and multimedia is concerned. Video If you’ve got good, relevant and engaging video content.

Cool Presentations on Marketing

The Marketing Blog

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Word of Mouth Marketing Viral Strategies & Buzz Marketing Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Presentations Leave a Reply Click here to cancel reply. The scope of my blog-posts span across the Enterprise 2.0

Using Interactive Media in Email Marketing

Social Email Marketing

Just in case you haven’t heard, there’s a lot you can do with “web 2.0” in your email marketing. Email marketingIt’s not just about text, photos/graphics and links. Today you have a range of possibilities where interactive and multimedia is concerned. Video If you’ve got good, relevant and engaging video content.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. We should still tackle some realities about social media marketing before you get too excited about its potential.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!

Market yourself as an individual

The Marketing Blog

53 am Market yourself as an individual Jump to Comments Long ago, somewhere in the streets of Nigeria, there used to live a young guy. Wise men refer/referred to this concept as marketing. People came to his small world and started doing different things and created web directory and online shopping paradises. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Cab Drivers as Word-of-Mouth Marketers?

The Marketing Blog

44 am Cab Drivers as Word-of-Mouth Marketers? Jump to Comments Imagine the cabbies playing the dual role of a ‘driver’ and a ‘product-marketer’ Recently, I had read in a blog-post that the company that sells ads on the outside of cars in London would now secretly pay money to the car drivers for product marketing. Reply Boxing » Cab Drivers as Word-of-Mouth Marketers? It depends on the product category and market.