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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse. Largely, it didn’t happen. The kismet.