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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

Early on, we decided we’d work with impact partners —five local Non-Governmental Organizations (NGOs) who we felt were doing really powerful work to help immigrants—instead of trying to develop solutions ourselves. We also didn’t want to pretend to know what help these organizations needed.

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Nailed It: The 5 Best Brands on Snapchat

Social Media Strategies Summit

As more and more marketers turn to Instagram Stories, there is less competition on Snapchat. When fitness magazine Self folded its print edition at the end of 2016, it was unclear what the future would hold. But since then, the magazine has found a new life and demographic of readers on the brand’s Snapchat.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Whether you’re trying to increase your Instagram likes , your YouTube subscribers , or you’ve implemented social media KPIs , the first tip from experts will always be “post consistently.” Should you run an Instagram contest ? Like, should your brand care about Instagram Threads ? Post consistently. Make higher-quality content.

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