Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. In other words] Sentiment Segments… (which he made up on the fly and everyone told him to trademark it) which means groups and feelings shift constantly; we’re not after numbers, but trends.&#. How can you tell?
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