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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Updating Facebook from third parties like Tweetdeck? I'm not even going to try.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements. This level of vagary is useless. What makes SXSW special is the accidents. The kismet.