FAQ Marketing ROI Wiki 
Convince & Convert
MAY 31, 2012
B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” Your use of social really becomes more of a content marketing play than a social marketing play. To which I say, “Bull.”
Buzz Marketing for Technology
JUNE 27, 2008
In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Simple, intuitive collaborative workspaces and worktools (enhanced, simplified versions of wikis, BaseCamp etc.) Business as usual, largely unaffected by KM.
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