Engineering Folksonomy Marketing Reputation 
Techipedia: Tamar Weinberg
MAY 19, 2008
Today, search engines answer the questions that phone books needed to solve a decade and a half ago. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Fifteen years ago, the Yellow Pages in our house was torn and tattered from frequent use. Answers Yahoo!
Buzz Marketing for Technology
JUNE 27, 2008
RSS feeds, sophisticated search engines, and similar harvesting tools help individuals find the needles they care about in a huge haystack of resources. Interactive media that facilitate these Web 2.0 purposes include social bookmarking, wikis, podcasts, blogs, and software for personal expression and sharing (e.g., meaning-making.
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