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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Technorati. Social Mention. Who’s Talking. Facebook Lexicon.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Granted, it is a relatively new game with the rules of engagement (sorry couldn’t resist it) still evolving, but there is a sizable number of reliable tools in form of plugins and apps that can be used in combination to measure different features of social media channels. Blog Comments. RSS & email subscriptions. Twitter Followers.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Michael Cohn offers a helpful checklist for organizing social media efforts, from setting goals and listening to engaging your audience and selecting the right tools. website traffic, searches for brand terms) and engagement (Facebook likes, blog comments, retweets, etc.). Organizing Your Social Media Strategy by CompuKol Connection.