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3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016

Talkwalker SM

million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. It is a moment when film, fashion , and the arts collaborate for a night of entertainment. According to online audiences, the clear winner for the most talked about fashion brand during the awards show was Gucci.