article thumbnail

In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

To make a long story short – Nestlé handled things very wrong when they didn’t realize how important every customer’s opinion is and that they actually are communicators on the worlds largest social network. Their page is still facing hard criticism.

article thumbnail

Event: Customer Service Call Centres and Social Media

Laurel Papworth

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Guest speakers: Laurel Papworth is Australia’s leading social media strategist and has been working with online communities, virtual worlds and forums for 20 years.

CSR 65