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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. ” Sentiment analysis has a bad name because it’s never 100% accurate. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms.