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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Cost-per-mille (CPM). Download our white paper on audience research for free today. There you’ll be able to look at previews of your ad on mobile, desktop, and display ad. Do you want visitors to sign up for your newsletter? Marketers have three options for their bids: Cost-per-click (CPC). Want more sales?

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