A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Hootsuite
SEPTEMBER 17, 2020
Cost-per-mille (CPM). Download our white paper on audience research for free today. Step 3: Set up the ad group. An ad group is a group of ads you might have that share the same themes and target. You might want to create an ad group for “running” in that case. Cost-per-engagement (CPE).
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