Brumby’s Bakeries and Negative Criticism in Social Media COI
Laurel Papworth
JULY 11, 2012
If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. Brumby’s owner, the listed Retail? The small enterprise will often fight back if dealt unfairly by the social network, the bigger guys less likely to… sanctioned, and was foolish and ill-considered.
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