Should My Business Bother To Have Social Media KPIs?
agora pulse
OCTOBER 19, 2017
Most marketers know what KPIs are. And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Reach is a bit like the CPI (cost per impression) metric.
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