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Should My Business Bother To Have Social Media KPIs?

agora pulse

Most marketers know what KPIs are. And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Reach is a bit like the CPI (cost per impression) metric.

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Unlocking insight: the power of data visualization

Sprout Social

If you hover over each country on the map, you get an overview of its CPI score and how it has changed since the last year. Sprout Social Sprout Social is an all-in-one social media management tool with robust visualization capabilities. Here are some options you should consider.

Data 99
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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Check out our posts for basic and advanced tactics of Snapchat marketing. The post Snapchat Advertising 101: How to Run Effective Snapchat Ads appeared first on Hootsuite Social Media Management.