CPC Embedding Marketing Metadata 
Sprout Social
JULY 30, 2018
Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). You’re charged just like a regular cost-per-click (CPC) ad. You can do this if you feel comfortable accessing your site’s code or metadata. Posting Rich Pins.
Hootsuite
MARCH 31, 2020
How to Use Twitter Analytics: The Complete Guide for Marketers. In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools.
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