A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Hootsuite
SEPTEMBER 17, 2020
Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-mille (CPM). So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. There you’ll be able to look at previews of your ad on mobile, desktop, and display ad.
Let's personalize your content