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This Week in Social Media – 7/31/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine , which is now available on the Web. Industry The History of Social Networking takes us on a journey that begins in the days of the Bulletin Board System. It''s a good retrospective that may offer hints as to where things are leading.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly.