Remove Cost Remove CPI Remove Social Networking Remove Twitter
article thumbnail

Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth

The backlash was enormous on social media sites such as Twitter, on Facebook and so on. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. I speak a lot at conferences, run workshops and consult with clients on snippy bitchy comments in social media.