Remove Cost Remove CPI Remove Small Business Remove Social Networking
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Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth

If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. I speak a lot at conferences, run workshops and consult with clients on snippy bitchy comments in social media. At the heart of every Brumby’s store are hard working people running a small business.