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Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth

If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. Brumby’s owner, the listed Retail? I speak a lot at conferences, run workshops and consult with clients on snippy bitchy comments in social media. They are now facing up to a $1 million dollar fine. (