comScore Conversation Price Social Networking 
Laurel Papworth
JULY 13, 2010
Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 We don’t want to get up mid conversation and click on an ad.
Hootsuite
MARCH 2, 2020
Pinterest is now the third-largest social network in the U.S. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products.
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