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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

He lost some followers too though many said K-Mart was smart to find such a popular person of influence with whom they could spend very little money and gain an incredible amount of publicity. Money cannot buy you influence on the social web; remember it comes from Transparency, Truth, and Trust. All around bad news.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Companies, influencers and brand representatives might host AMAs on Twitter, Reddit, or in a Facebook or Instagram live stream. You’ll most often find this on Twitter or message boards. Shorthand for a company with business-facing priorities. from AskReddit. AMA: Ask Me Anything. View this post on Instagram.