Brumby’s Bakeries and Negative Criticism in Social Media COI
Laurel Papworth
JULY 11, 2012
How a Facebook page might save a company in Brand disgrace! If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. I speak a lot at conferences, run workshops and consult with clients on snippy bitchy comments in social media. Sometimes they are earned, sometimes not.
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