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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Learn what other free tools might work for community building, like MyBlogLog.

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65 Ways to Drive Traffic to Your Blog

ProBlogger

Build a wiki page for your blog. Make flyers with a catchy title and a description of your blog, and post them on bulletin boards in the entrance to supermarkets and other community buildings. Hold a contest and give prizes to your readers. A good contest with good prizes will attract a lot of people.