Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 24, 2010
That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. I just ditched AT&T for T-Mobile. That’s just a brochure in 140 characters.
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