Communities Klout Microblogging Social Networking 
Hootsuite
MARCH 31, 2020
In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.
Techipedia: Tamar Weinberg
JULY 7, 2010
Here are some rules of thumb to consider when considering a social media marketing strategy: Engagement is Everything I can’t stress it enough: social media marketing is a social activity! The success of a social media marketing campaign strongly revolves around engagement. Broadcasting works better as a billboard.
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