16 Ways to Promote Your “Boring” Brand or Product on Social Media
Hootsuite
SEPTEMBER 27, 2021
Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase.
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