When is Brand Evangelism a Crime? Exploring the Royal Caribbean.
Techipedia: Tamar Weinberg
MARCH 12, 2009
In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. You reference Cruise Critic, where a lot of this post’s visitors have come from today.
133 
Let's personalize your content