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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. You need to live up to the brand.

Brands

Brands Message Boards Travel Forums

Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

JULY 8, 2009

Tamar’s post on the Zicam controversy addresses these questions. She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I How far will you go and what damage does your brand risk? Flogs – aka Fake Blogs.

Social Media

Social Media Astroturfing Wikipedia Upcoming

Social Media Informer

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Ethics in Social Media: A Glossary | Bare Feet Blog

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