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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed. Improve customer retention?

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

This team could include a content creator filming aspirational lifestyle content, a paid ads specialist running campaigns on Facebook and Instagram, a community manager engaging with your audience, and a social media manager coordinating your overall social strategy. What your specific social media team does can vary wildly.

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