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11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

This long collaboration came to an end in late 2022 after Kanye West’s public anti-Semitic comments. Insights can help you monitor social sentiment over time and put out (metaphorical) fires before they start. Request a Demo of Hootsuite Insights 2. Comment management. Read TikTok’s full brand safety center.

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Social Media Archiving for Government: How to Stay Compliant

Hootsuite

Book a Demo What is social media archiving for government agencies? You also need archived social comments if you are faced with a First Amendment challenge. That includes all comments and conversations. You also need a record of all comments made on your social accounts. You still need them in your archive.