Collaboration Engagement Lithium Social CRM 
Janet Fouts
FEBRUARY 17, 2011
According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. Then you can use that information to engage customers and create deeper relationships. Steve Farnsworth, Jolt Social Media. .
Convince & Convert
JULY 12, 2011
Building a social business is not so easy. It requires people to actually communicate — processes and governance models that help shape employee behavior online — and technology to facilitate collaboration across the organization. Change Management is the foundation of a Social Business.
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