Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out
Buffer Social
FEBRUARY 19, 2019
According to a recent report from Nielsen, U.S. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51
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