Social Pros 24 – Shawn Morton, JPMorgan Chase
Convince & Convert
JULY 13, 2012
You can cookie people either by dumping them on your website where you can drop a cookie, passing them through a URL redirection where you can drop a cookie, or through a social sign-in. I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view.
Let's personalize your content