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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). But first, a few key takeaways to set the study up!

CPC 111
CPC Video Cost CPM 111
article thumbnail

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

FEBRUARY 19, 2019

While we know that square video (1:1) results in 30-35 percent more video views and an 80-100 percent increase in engagement compared to landscape video (16:9), we wanted to know how vertical video stacks up on Instagram and Facebook (both within the News Feed and Stories). But first, a few key takeaways to set the study up!

CPC 85
CPC Video Cost CPM 85
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