Case Study Cause marketing Social Networking UGC 
Buzz Marketing for Technology
NOVEMBER 10, 2008
Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.
Later
AUGUST 21, 2020
Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. As their Digital Brand Manager shares, “It’s a unique, fun challenge to find the balance between talking about serious issues like sustainability and social justice versus always talking about our flavors.”. View this post on Instagram.
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